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Searching for the New Boy

A thesis article by David Schwindt

Table of Contents

  1. Introduction
  2. Literature Review

    1. Television and Children
    2. Television Commercials and Children
    3. Television Commercials and Gender Roles
      1. Content Analyses - Adults & Children
      2. Impact
    4. Television Commercials, Masculinity and Boys
      1. Content Analysis
      2. Impact

  3. Methodology

    1. Introduction
    2. Data Collection
    3. Coding of Data
    4. Data Analysis

  4. Results
  5. Discussion
  6. Conclusions
  7. References
  8. Appendix A

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